What is HubSpot 1-1 Email?
HubSpot Email, also known as one-to-one emails or sales emails, is a powerful tool for sales representatives who want to send invidividual emails to their contacts. With the ability to insert information from your CRM into each email, you can quickly remind the recipient about who you are and why they should care about your message. This can help establish credibility and build a stronger relationship with the contact. Additionally, the tool allows you to track whether or not the recipient opens and clicks on your email, giving you insights into the effectiveness of your outreach. This can help you determine which messages are resonating with your contacts and which ones may need to be adjusted. Overall, HubSpot Sales Email is a valuable tool for sales reps looking to increase their productivity and improve the impact of their communication with HubSpot contacts.
Benefits of HubSpot Sales Email:
- Quick and easy to send emails to individual contacts
- Use with templates and snippets to standardise, and edit to personalise each email with ease
- Insert relevant information from your CRM into each email using the available properties of the contact.
- Track whether or not the recipient opens and clicks on your email
- Gauge the effectiveness of your outreach efforts
- Improve communication with individual contacts
- Increase productivity
- Build stronger relationships with contacts in HubSpot
- Establish credibility
- Identify which messages are resonating with your contacts.
Difference between Sales Email and Marketing Email
HubSpot offers two different email tools: Sales Email and Marketing Email.
HubSpot Marketing Email is a tool that marketers can use to create and send mass email campaigns using a one to many approach. It includes features such as the ability to create beautiful email templates, segment contact lists, and track the performance of email campaigns. This makes it a useful tool for marketers who want to reach a larger audience and measure the success of their campaigns.
Sales Email is specifically designed for sales reps to use when sending one-to-one emails to individual HubSpot contacts. It allows sales reps to personalise each email, insert relevant information from their CRM, and track whether or not the recipient opens and clicks on the email. This makes it a great tool for sales reps looking to improve their communication with individual contacts and gauge the effectiveness of their outreach efforts.
In summary, both HubSpot Sales Email and HubSpot Marketing Email are valuable tools for improving outreach efforts. However, it's important to choose the right tool for the task at hand, as they each have different features and capabilities. If you're a sales rep looking to send personalised emails to individual contacts, choose HubSpot Sales Email. If you're a marketer looking to create and send mass email campaigns, choose HubSpot Marketing Email.
Tips for using HubSpot Sales Email:
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Create HubSpot sales email templates for your emails to save time and ensure consistency in your messaging. You can also use pre-designed templates provided by HubSpot or create your own custom templates.
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Segment your contact list to ensure you are sending targeted and relevant emails to the right people.
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Use the tracking features of HubSpot Sales Email to identify which subject lines and content are most effective at getting your emails opened and clicked on.
This can help you optimise your future emails for better performance. Track whether or not the recipient opens and clicks on your email to gauge the effectiveness of your outreach.
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Use the integration with your CRM to pull in relevant information about your contacts, such as their name, company, and previous interactions with your business. This can help you personalise your emails and improve their impact. Insert information from your CRM into each email to remind the recipient about who you are and why they should care about your message.
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Use the scheduling feature to schedule your emails to be sent at a later time. This can be useful if you want to send an email when you know the recipient is most likely to be available or if you want to send an email while you are out of the office.
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Consider using the "Send Later" feature to send a series of emails over a period of time, rather than all at once. This can help spread out your outreach efforts and avoid overwhelming your contacts.
Overall, HubSpot Sales Email is a powerful tool for sales reps looking to improve their communication with individual contacts and track the performance of their emails. Follow these tips to get the most out of the tool and increase your outreach effectiveness.
Guide: How to Use HubSpot Sales Email
Sending an email through HubSpot Sales Email is quick and easy. Just follow these simple steps:
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First, log in to your HubSpot account and navigate to an individual contact record.
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To send a new email, click on the "New Email" button.
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The "To" field of the contact will automatically be populated. You can also search for a contact in your CRM or add multiple recipients by separating their email addresses with a comma.
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In the "Subject" field, enter a subject line for your email.
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In the main editor area, draft your email message. You can use the formatting options to customise the appearance of your email and add images or links as needed.
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To pull information from your CRM about the contact, click on the "Insert Information" button and select the desired field from the dropdown menu.
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To track whether or not the recipient opens and clicks on your email, make sure this notification is enabled.
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When you're finished composing your email, click the "Send" button to send it to the recipient.
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You can view the status of your emails and see if they have been opened or clicked on by going to the "contact record" wall.
By following these steps, you can use HubSpot Sales Email to send personalised and relevant emails to your contacts and track the performance of your outreach efforts. By taking advantage of these features, you can further optimise your use of HubSpot Sales Email and improve your outreach efforts. That's all there is to it! Give it a try today!
Summary
HubSpot Sales Email is a tool that allows sales reps and other customer-facing reps to send personalised and relevant emails to individual contacts. It includes features such as the ability to personalise each email, insert information from the CRM, track whether or not the recipient opens and clicks on the email, and schedule emails to be sent at a later time. HubSpot Sales Email is a valuable tool for sales reps looking to improve their communication with individual contacts and track the performance of their emails. By following best practices and utilising the available features, sales reps can increase their productivity and outreach effectiveness.