Make HubSpot CTA's (Calls-to-Action) That Get Results

Are you struggling to convert website visitors into leads and customers? Do you wish you could guide your audience more effectively towards taking the actions that matter most for your business? If so, you've come to the right place! In this blog post, we'll introduce you to one of HubSpot's most powerful features that can revolutionise your marketing strategy: the Call to Action (CTA).

Get ready to transform your marketing efforts by learning how to leverage HubSpot CTAs to their fullest potential. Whether you're looking to generate more leads, direct traffic to key pages, or encourage newsletter signups, we've got you covered. Let's dive in and discover how effective CTAs can elevate your marketing strategy and boost your business growth!

What is a Call to Action? (CTA)

A call to action (CTA) is a critical element in any effective marketing campaign. It serves as a direct prompt, encouraging your visitors, leads, and customers to take a specific action that aligns with your business goals. Typically presented as a button or link, a CTA drives users to engage in activities such as downloading a whitepaper, signing up for a newsletter, or purchasing a product.

An effective CTA is both clear and concise, explicitly telling your audience what action you want them to take and why it's beneficial for them. By compelling your audience to act in their best interest, CTAs play a pivotal role in guiding users through the buyer's journey and ultimately converting them into customers.

HubSpot, a powerful marketing automation platform, offers a range of tools designed to enhance online marketing efforts. Among these, the Call to Action (CTA) stands out as one of the most vital. HubSpot provides a variety of built-in CTA templates that can be tailored to generate leads, direct traffic to key pages on your website, encourage newsletter signups, promote downloads, and much more. These templates are designed to be easily customisable, allowing businesses to create compelling and effective CTAs that resonate with their target audience and drive meaningful engagement.

Incorporating CTAs into your marketing strategy with HubSpot can significantly improve your ability to capture leads, nurture prospects, and drive conversions. By leveraging HubSpot's robust CTA tools, you can streamline your marketing efforts and achieve better results, ensuring that every visitor to your site is presented with clear, actionable steps that move them closer to becoming a loyal customer.

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Why are CTAs important?

CTAs are important because they help guide website visitors towards taking a specific action to become a lead. Without a clear and compelling CTA, visitors may leave a website without ever converting it into a lead or customer. CTAs can be used to encourage visitors to take a variety of actions, including downloading content, registering for an event, or contacting a sales representative.

Generating leads with HubSpot CTAs

One of the most common ways to use HubSpot CTAs is to generate leads. To do this, you'll need to create a CTA that promotes a lead generation offer, like a free e-book or webinar. You can then add the CTA to your website or blog posts and link it to a landing page where visitors can enter their contact information in exchange for the offer.

Directing traffic with HubSpot CTAs

Another common use for HubSpot CTAs is to direct traffic to key pages on your website, like your pricing page or product pages. To do this, you'll need to create a CTA that links to the desired page on your website. You can then add the CTA to your website or blog posts.

Encouraging newsletter signups with HubSpot CTAs

Another way to use HubSpot CTAs is to encourage visitors to sign up for your newsletter. To do this, you'll need to create a CTA that promotes your newsletter and links to a signup form. You can then add the CTA to your website or blog posts.

Promoting downloads with HubSpot CTAs

You can also use HubSpot CTAs to promote downloads, like e-books, white papers, and templates. To do this, you'll need to create a CTA that promotes the download and links to the download page on your website. You can then add the CTA to your website or blog posts.

Types of HubSpot CTAs

Button CTAs:
This is the most common type of CTA, which is a button that prompts users to take a specific action, such as downloading an ebook, registering for an event, or signing up for a newsletter.

Text CTAs:
This type of CTA uses text to encourage users to take a specific action. For example, a text CTA could be a hyperlink that says "Click Here to Learn More."

Image CTAs:
This type of CTA uses an image to encourage users to take a specific action. For example, an image CTA could be a banner that says "Limited Time Offer - Buy Now!" with a product image.

Pop-up CTAs:
This type of CTA appears as a pop-up on the website, encouraging users to take a specific action. For example, a pop-up CTA could be a form that asks users to subscribe to a newsletter.

There are three types of HubSpot CTAs: Standard CTAs, Smart CTAs, and Meeting scheduler CTAs. Let's take a closer look at each one.

Standard HubSpot CTA

Standard HubSpot CTAs are the most basic type of CTA. They're perfect for simple actions like directing traffic to a landing page or promoting a free download. To create a Standard CTA, simply click the "Create new CTA" button in your HubSpot account, select "Standard CTA," and choose from one of the pre-designed templates.

Smart HubSpot CTAs

Smart HubSpot CTAs are more advanced than Standard CTAs and are designed to increase leads and conversions by showing different offers to different visitors. To create a Smart CTA, click the "Create new CTA" button in your HubSpot account, select "Smart CTA," and choose from one of the pre-designed templates. You'll then be prompted to choose the offers you want to promote with your Smart CTA.

Meeting Scheduler CTAs

Meeting scheduler CTAs are HubSpot's newest type of CTA. They're perfect for sales teams who want to make it easy for leads to schedule a meeting with them. To create a HubSpot Meeting scheduler CTA, click the "Create new CTA" button in your HubSpot account, select "Meeting scheduler CTA," and choose from one of the pre-designed templates. You'll then be prompted to choose the meeting times you want to offer with your Meeting scheduler CTA.

HubSpot CTA Tips

By following these tips, you can create CTAs that are clear, concise, and effective. 

1. Keep it Simple 

The first step in creating an effective CTA is to keep it simple. Keep your CTAs short and to the point. Your CTA should be easy to understand and should not require a lot of thought to interpret. The easier it is for your audience to understand your CTA, the more likely they are to take action. 

2. Make your CTA actionable

Your CTA should tell your audience exactly what you want them to do. It should be clear, concise, and easy to understand. For example, if you want your audience to sign up for your email list, your CTA should say something like “Sign up for our email list.”

3. Use strong verbs

When creating your CTA, be sure to use strong verbs that convey a sense of urgency. Words like “sign up”, “download”, and “subscribe” are all strong verbs that will compel your audience to take action.

4. Make it Timely 

Your CTA should be timely and relevant to your current marketing campaign. For example, if you are running a Black Friday sale, your CTA should reflect that sale. If you are promoting a new product, your CTA should reflect that product. By making your CTA timely and relevant, you will ensure that your audience takes notice. 

5. Use Active Language 

Your CTA should use active language that compels your audience to take action. Use strong verbs that indicate what you want your audience to do, such as “buy,” “download,” or “sign up.”, download," "subscribe," or "purchase" to encourage your audience to take the desired action. Avoid using words such as "click here" as they are not as effective in getting results.  Use the first-person singular pronouns

6. Offer Incentives 

 Offering incentives is a great way to increase the likelihood of getting results from your CTAs. For example, you could offer a discount for those who subscribe to your email list or enter their information into a contest/giveaway. By offering an incentive, you are more likely to persuade your audience to act. 

People are more likely to take action if they are offered an incentive. When creating your CTA, be sure to offer your audience something of value in exchange for taking the desired action. For example, you could offer a discount on your products or services or access to exclusive content.

7. Use persuasive language

Use persuasive language that compels your audience to take action. Your CTA should be written in persuasive language that compels your audience to take action. Be sure to avoid using vague language or making promises that you cannot keep. Use an active voice to give a sense of urgency

8. Make them visually appealing

Your CTA should be visually appealing and easy to spot. Be sure to use colours, fonts, and other design elements that will make your CTA stand out. Use contrasting colours. Make your CTA visible and easy to find. Keep it above the fold

10 Personalise CTAs for each visitor to increase results

Tailor your CTAs for individual visitors, to provide a personalised experience.

Personalise CTAs using any detail in your HubSpot contacts database, like persona, industry, lifecycle stage, and more, so you’re dynamically displaying the most relevant and effective CTAs to move leads further down the funnel.

11. Test and Measure 

It is important to test and measure the effectiveness of your CTAs in order to determine what works and what doesn't work for your business. Try different CTAs and see which ones generate the most responses from your audience. Be sure to track conversions so that you can accurately measure the success of each CTA.

Set up A/B tests to create two or more variations of each CTA, and test any variable from copy and design to destination links to identify the version of your CTA that outperforms the rest.

Creating effective CTAs is an ongoing process, and it's important to test and optimise the CTA to improve its performance over time. HubSpot allows users to A/B test CTAs to see which version performs better. Try testing different colours, text, and placement to see which version drives the most clicks and conversions.

HubSpot's CTA Reporting Tool can help you test and measure different CTAs to see which ones are most effective with your audience. 

12. Reporting

HubSpot's CTA report measures the performance of your CTAs so you can improve their effectiveness. Use HubSpot CTA's reporting data to test and improve your website. The CTA report shows you how many times each CTA has been clicked, as well as the conversion rate for each CTA. It also includes data on which pages each CTA is being displayed on, so you can see which pages are driving the most conversions.

13. Keep it clear and concise

The most effective CTAs are clear and concise. The text on the CTA should be simple and easy to understand, and the action that the user will take should be clear. Avoid using jargon or overly technical language, as this can be confusing for users.

The colour of the CTA is important because it can help the button stand out on the page. Using a contrasting colour can help the CTA to be more visible and draw the user's attention. HubSpot offers a range of colour options for CTAs, so choose a colour that stands out from the background and other elements on the page.

In addition to using a contrasting colour, it's important to make the CTA visually appealing. HubSpot offers a range of CTA templates that can be customised to fit the brand's style and design. The CTA should be visually appealing and fit with the overall design of the page.

The language on the CTA should be action-oriented and encourage the user to take a specific action. Use verbs that clearly describe what the user will do when they click the button, such as "Download", "Register", or "Get Started". Avoid using generic text like "Submit" or "Click Here", as these do not provide clear direction to the user.

The Process for using CTA's

1. Create a CTA

To create a CTA in HubSpot, go to the "Marketing" tab and select "Lead Capture" from the dropdown menu. From there, click on "Calls-to-Action" and then "Create CTA." You can choose from a range of CTA templates, or create a custom CTA using HubSpot's drag-and-drop editor.

2. Set up the CTA details

Once you've created your CTA, you'll need to set up the details, including the text, button colour, and link destination. The CTA text should be clear and action-oriented, encouraging the user to take a specific action. Choose a button colour that stands out on the page, and link the CTA to a landing page or form where the user can take the desired action.

3. Customise the CTA

HubSpot offers a range of customisation options for CTAs, including the ability to personalise the CTA based on the user's location, device type, or other attributes. You can also customise the design of the CTA to fit your brand's style and design.

4. Place the CTA on your website

Once you've created and customised your CTA, it's time to place it on your website. HubSpot makes it easy to place CTAs on your website using their embed code or WordPress plugin. You can also use HubSpot's Smart Content feature to display personalised CTAs to specific users based on their behaviour or attributes.

5. Test and optimise

Creating effective CTAs is an ongoing process, and it's important to test and optimise your CTAs to improve their performance over time. HubSpot allows users to A/B test CTAs to see which version performs better. Try testing different colours, text, and placement to see which version drives the most clicks and conversions.

In conclusion, using HubSpot CTAs is a simple and effective way to increase conversions and drive more leads and customers for your business. By creating clear, action-oriented CTAs, customising the design to fit your brand, placing the CTA on your website, and testing and optimising over time, you can create CTAs that drive results for your business.

Steps to Setup a CTA

Now that you know how to create an effective CTA, it’s time to set one up! HubSpot offers a wide range of CTA templates that you can use to get started.

1. From your HubSpot account, navigate to Marketing > Lead Capture > CTA's.
2. Click Create call-to-action.
3. Enter a name for your CTA and select a type from the dropdown menu. You can choose from several different types of CTAs, including forms, popups, live chat, and more.
4. If you want to track conversions for this CTA, select the Enable conversion tracking checkbox. Then, enter a Conversion goal name and select a HubSpot Goal from the dropdown menu.
5. In the Content section, enter the text for your CTA button and select a Button colour. You can also upload a custom image for your button by clicking the Upload Image link. Click next.
7. In the Design section, select a CTA Template or start from scratch by selecting the Blank template option. Then, use the design tools to customise the look of your CTA. Click next
9. In the Targeting section, decide where you want to display your CTA. You can target it to specific pages on your website, blog posts, or even specific visitors.
10. Click Save.
11. Your CTA will now be live on your website! Test it out and make sure it’s working properly.

Conclusion

Creating effective Calls to Action (CTAs) is an essential part of any successful digital marketing strategy. HubSpot offers a powerful suite of tools to help you craft, implement, and optimise CTAs that drive conversions and enhance your overall marketing efforts. By using HubSpot’s robust features, you can guide your audience through their buyer’s journey, from initial interest to final purchase, with clear, compelling prompts that encourage action.

Implementing the tips and strategies outlined in this post will help you create CTAs that are not only visually appealing but also highly effective. From understanding the importance of CTAs and exploring the different types available, to learning how to personalise and test your CTAs for optimal performance, you now have the knowledge to make the most of HubSpot’s capabilities.

Remember, the key to successful CTAs is to keep them simple, actionable, and relevant. Continuously test and refine your CTAs to see what resonates best with your audience. By prioritising strong, clear CTAs, you’ll be able to drive more leads, increase conversions, and ultimately, grow your business.

If you’re ready to take your marketing to the next level, start leveraging HubSpot CTAs today. And if you want to learn more about how HubSpot can transform your marketing efforts, be sure to check out our comprehensive HubSpot Marketing Hub Guide. Transform your CTAs, and watch your business thrive!  

If you want to learn more about HubSpot Marketing, check out our HubSpot Marketing Hub Guide.