Unlock the full potential of HubSpot
HubSpot is an powerful platform with an ever increasing amount of features, integrations and tools across Marketing, Sales, Service and Operations Hubs.
Although many companies could be using HubSpot more effectively, and that is what our HubSpot Audit will help you achieve.
What's Covered?
- Business Analysis
We begin by thoroughly understanding your company's structure and operations, comparing them against your current HubSpot setup for a detailed evaluation. - Objectives Alignment:
We pinpoint how HubSpot can more effectively meet your business goals, transforming aspirations into tangible outcomes by aligning HubSpot's robust capabilities with your overarching business strategies. - Department-Specific Insights:
In-depth look at user experiences across different departments, tailored to specific role functionalities, ensuring a comprehensive overview. - Feature Utilisation:
Navigate through the latest HubSpot features with our expert guidance, tailored specifically to meet your business needs and keep you at the forefront of innovation. - Automation Review:
Discover key opportunities for automation that not only save time but significantly enhance efficiency. - Optimisation Best Practices:
Gain insights into best practices for optimising your HubSpot setup, achieving measurable improvements across your operations. - Strategic Roadmap Development:
Set forth on a path defined by a customised roadmap, highlighting immediate gains and outlining a strategic plan for long-term success.
A Comprehensive Strategy for Success
Business Objectives
Establishing goals that are achievable is crucial for customising the audit to your business's specific needs and challenges. This preparation lays a solid foundation for enhancing the efficacy and efficiency of your operations within HubSpot, ensuring your marketing, sales, and service activities contribute meaningfully to your business's growth trajectory.
HubSpot Usage
We evaluate your HubSpot CRM usage against your business objectives, considering both active and inactive features, enables a strategic alignment that transforms HubSpot into a potent tool for achieving your business goals. This analysis ensures that your HubSpot setup and feature utilisation are perfectly tailored to your strategic targets.
Validate ROI
Our HubSpot portal audit identifies the quick wins specific to your company that will help you get better results. This approach validates your investment in HubSpot by directly correlating the platform's functionalities with tangible business results, such as higher sales and improved lead conversion rates, thereby demonstrating a clear return on investment.
Marketing Audit
This audit is designed to pinpoint your marketing strengths, highlight areas needing enhancement, and reveal untapped opportunities within your website and broader marketing initiatives to boost engagement and conversion rates. The objective is to make your efforts more efficient and aligned by removing any friction in marketing processes
Sales Audit
We assesses your sales strategies, including lead scoring, follow-up tactics, and engagement processes. The objective is to boost your sales team's productivity, enhance lead conversion rates, and, ultimately, elevate revenue. Insights from this audit can streamline and focus your sales operations, leveraging HubSpot's full capabilities to foster business growth and expand market share.
Service Audit
We evaluate your customer service and support framework to improve customer satisfaction, streamline service delivery, and increase retention rates. Insights derived from this audit guide enhancements in your customer service approach, ensuring every interaction enriches customer relationships and supports exceptional service delivery, thereby cultivating loyalty and supporting business success.
Need clarification?
What is a HubSpot Audit?
A HubSpot Audit is a comprehensive review conducted by a HubSpot partner to evaluate how effectively your business is utilising the HubSpot platform. It aims to identify areas of improvement, untapped features, and strategies to enhance your marketing, sales, and service efforts.
Why do I need a HubSpot Audit?
A HubSpot Audit can help you uncover inefficiencies in your current setup, discover new features and tools that could benefit your business, improve lead generation and conversion rates, and ultimately increase your ROI from the HubSpot platform.
How do I get started with an Inbound Scaling HubSpot Audit?
To get started, simply contact us to schedule an initial consultation. During this session, we'll discuss your business goals, challenges, and scope out the audit to tailor it to your specific need. Then you can provide partner access to your HubSpot portal, and we schedule a follow up call to run through the recommendations.
Is there a cost associated with a HubSpot Audit?
The HubSpot audit is currently free for a limited time.
How long does a HubSpot Audit take?
The duration of a HubSpot Audit can vary depending on the complexity of your HubSpot setup and the breadth of the audit scope. Typically, an audit will be ready within 2 working days.
What areas does a HubSpot Audit cover?
A HubSpot Audit covers various areas including your CRM setup, marketing strategies, sales processes, customer service operations, and the overall alignment of HubSpot’s capabilities with your business objectives.
Will the audit disrupt my current HubSpot operations?
No, the audit is designed to be non-disruptive. Our team works to ensure that your daily operations continue smoothly while we conduct the audit. If you permit, we shall create some lists to identify data quality issues and solutios for improvement.
How is the audit conducted?
The audit is conducted through a combination of data analysis, stakeholder interviews, and a review of your HubSpot environment to assess your use of HubSpot’s tools, features, and integrations to identify opportunities for optimisation.
What outcomes can I expect from the audit?
After completing the audit, we will organise a live screen-sharing session to guide you through our recommendations, accompanied by a detailed report that outlines our findings, suggests areas for enhancement, and presents actionable strategies to improve your HubSpot utilisation. This will encompass optimising existing processes, adopting new tools, and ensuring your HubSpot practices are fully aligned with your business objectives.
Do I have to implement the recommendations?
While we strongly advise implementing the recommendations to maximise your HubSpot investment, the decision to proceed with any changes remains at your discretion. We’re here to support you in whatever capacity you choose.
How often should I conduct a HubSpot Audit?
We recommend conducting a HubSpot Audit annually or bi-annually to ensure that your use of the platform evolves with your business needs and to capitalise on new features and best practices.
